Towns Copy
Hey, I'm Will, living my best life as a copywriter/marketer. I write things that make people click, buy, and truly care about what you're selling.Most marketing today feels like it's written by an alien trying to sound human. Mine doesn't. People like reading from and talking to real people.Which turns out is pretty effective when you're trying to get someone to spend money.I work with brands that need their emails to stop getting ignored, or their ads to convert instead of getting swiped, as well as making their social media feel less like screaming into the void.Stick around if you want to see what that looks like or if you just want to know who you'd be working with. Either way, you're in the right place.
About
I help businesses figure out what to say and where to say it so they actually make more money. Whether that's emails, ads, social media content, or anything really.Words matter way more than people think and I know how to make them work. Most people in this industry make it way more complicated than it needs to be.They throw around terms like "leveraging paradigm shifts" and "'omnichannel customer journey orchestration" (what does any of that even mean? lol)In reality it's really about understanding what your audience wants and giving it to them in a way that doesn't feel like you're trying too hard.That's what I do. I keep it simple, I keep it real, and I make sure the work actually gets results. Outside of that I'm also the kind of person to hang back and grab a drink with after we wrap up a project.I take the work seriously but I don't take myself or the struggles of life too serious. You'll get someone who shows up, does great work, and makes the whole process way more enjoyable than you'd expect. If that sounds like someone you want in your corner, cool. Let's talk.
Work
These are examples I wrote to show how I approach emails, ads, and scripts. They're not published client work. I made them to demonstrate what my writing looks like and how I think about getting people to lock in and take action.
Emails
Subject: You promised yourself "this year will be different".
Read The Full Email →
Subject: You're not broken. You're just thirsty.
Read The Full Email →
Ads
Hook: From Cable Chaos to Creative Control. Instantly.
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Hook: What if your energy drink is why you’re still exhausted?
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Scripts + Captions
Intro: Your body isn't the problem. Your schedule is.
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Intro: If you’re training 6 days a week you're overcomplicating your workouts.
Read The Full Script →
Want to see what this could look like for your business? Hit the contact page.
Contact
Feel free to reach out and send me an email or DM on Instagram.
We can talk professionally about how there's more money to be made in your business or casually chat about music and video games. We're both people with personalities after all.